Digital content helps you connect with customers and prospects where they are looking for information or want to acquire your services or solutions.
Data-driven content, structured to purpose, aligns your offerings with customer intent.
These are the centre of an organisation’s digital world. This is your window to the world and, just like retailers do, how will you dress yours? What story does your website tell? What journey are you taking customers on?
Blogs build your credibility, establish trust, position you as the thought leader and subject matter experts. They articulate your differentiation, your sauce, what customers can get from you that they cannot get anywhere else - and why that’s important to them. This isn’t necessarily a hard sell. It’s a place to connect with people on any of the many psychological factors that trigger and build relationships.
Profiles tell your company story when the website isn’t talking. At trade shows, when customers ask for more information from sales reps, when you tender for business.
Social media can do a lot of work. They’re the “getting to know you” conversation starters, the persuaders, the influencing comments, the things you overhear about people at dinner parties that say much more than answering “What work do you do?”. They inform, entertain, entice, cultivate community. It goes well beyond one-way. It goes beyond boring.
Newsletters engage prospects who aren’t ready to commit. “We’re still chatting”, they say. “We know you don’t want to settle down, but there’s something about you.” Prospects can get to know you better. Customers like to be remembered.
Emailers encourage direct response. Your customers are on a journey. Mailers direct your offers to the right people. They can hook people up at the right stage. Challenged? Resolve that. Act. Here’s how. When you have an offer that’s perfect for the right audience, reach out to them in the most common and enduring digital channel of them all.
MICHELLE OELSCHIG
+27 (0) 83 636 1766
michelle@scarletletter.co.za
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