Scarlet Letter is a public relations (PR), digital marketing, communications and strategic marketing support consultancy. We are based in Broadacres, Johannesburg, South Africa. We are committed to achieving specific business outcomes for our clients. Ours is a small agency so our owners are directly involved in each and every client account.
Our core PR strength is media liaison services. That includes generating written content to gain publicity and establish strong personal links with journalists and editors. We facilitate the publicity process to put you in touch with specific audiences.
We are at the forefront of the digital marketing evolution. We are globally certified Digital Marketing Institute (DMI) consultants. We acknowledge that our clients must go beyond merely having a presence in one or more social channels. They need to achieve specific business goals across a variety of channels. We therefore offer content marketing, inbound marketing, direct email marketing and web marketing services. These encompass the web, email, social channels, blogs, and industry and news portals.
We have helped clients large and small. Our clients have ranged from multinational, multi-billion private and public companies to State organisations, non-profits, non-governmental organisations, and smaller private companies that seek to grow a toehold in their industry.
Marketing is currently undergoing an evolution through digital. The basis, however, remains one of content. Customer communication is increasingly bi-directional yet companies must still inform, communicate, listen and shape perceptions. The tools have changed and there is greater demand for transparency, honesty, integrity and now personality. At the heart are people: your employees, communicating with other people: your customers, partners, suppliers, other employees and more. What do you say? How do you say it? Where do you say it? To whom? When? And why?
Scarlet Letter has successfully operated since 2011 by continually innovating our services. As a result we have kept every retainer client since inception. And we have consistently grown outcomes for our clients as we replicate their successes.